Ben & Jerry's published a tweet on July 4th calling on the United States to "commit to returning" stolen Indigenous land.
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The tweet caused outrage on social media and led to calls for a boycott of the ice cream brand.
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Conservative commentator Jordan Peterson criticized the tweet, comparing it to the Budweiser beer company's controversial Super Bowl ad.
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The boycott calls had an impact on the stock market, as stocks for Unilever, the parent company of Ben & Jerry's, fell by 0.53 percent on Thursday.
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This is not the first time Ben & Jerry's has faced controversy. In 2021, the company announced it would stop selling ice cream in Israel's occupied territories.
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The decision to stop sales in Israel's occupied territories prompted a response from Unilever, who sold its Israeli business to an investment firm.
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The boycott against Ben & Jerry's highlights the tension between the company's social activism and its corporate ownership.
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Supporters of the boycott argue that Ben & Jerry's should not engage in political issues and focus solely on making ice cream.
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Critics of the boycott claim that it stifles free speech and fails to acknowledge the importance of corporate social responsibility.
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The controversy surrounding Ben & Jerry's serves as a reminder of the challenges companies face when balancing social activism with business interests.